If you paint white over white and wet on wet, and still your white is not white, there could be two reasons for this.
(1) Remember shade and light, there is no light without shade and vice versa. Also complementary colors are opposite colors, so when placed side by side they appear most contrasty... so white is whiter if near deep black.
(2) White is whiter if used directly from the tube ... you could wait until your painting is dried to do your brightest white.
Also when painting directly from the tube remember ambient light will play on the texture of your colors, I mean it will appear whiter if you use its texture to catch ambient light. I often paint my whites in "horizontal" strokes or in "X" strokes to make it catch the light.
Tip from: Gerald Dextraze
Another way to make white appear whiter is to add a little cadmium orange to the white. This give it a warmer sunshine effect and makes it look brighter and whiter when compared against straight white out of the tube. I use this color when painting sunshine on snow.
Tip from: Michael Nelson
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