How much to charge for your Giclee or art prints is the big question. How do we ever decide on pricing art? I took the scan cost plus a metre’s prints and the cost of mailing tubes etc and divided it by the number of prints per metre. I then marked it up to double my cost for my basic price on my website and for selling directly through my exhibitions. The large ones worked out at 45 pounds each, the small ones 15 pounds. I chose to keep the cost low to increase turnover.
How else do you market your Giclee or art prints?
Besides my website and exhibitions I have been steadily finding art shops to sell my work. My local art shop has a mini exhibition every three weeks and I was asked to display in there. I sold eight gilcee prints in that time. I have also found another three retail outlets that have been willing to frame my work for their own display. Obviously, they need to make a profit too, and I offer them a discount. Of course, once my initial costs have been covered, then the profit margin will increase. I am also considering venturing on to E-bay.
How did you choose the paintings to print?
As I had to be selective because of the cost involved, I asked people who came to my exhibition which paintings they thought would sell the best, and made my decisions based on the response. My first one was Wild Tulips. Many liked that one. I hung a print beside the original in the exhibition, and it did quite well. The colours matched perfectly, although you will never capture the energy of the original in an art print. I then went on to make another three (Two’s company,Silver Dollars, Light of Day all of which fitted on to the drum scanner, and then another, Weathering the Storm, which I had to have photographed.
How does the limited edition concept work with art or giclee prints?
I did some research on this also, and decided to limit each edition and sign each one. Usually the smaller the edition, the higher the cost, but you can do any amount you wish. I decided on 500 and kept the cost low. The one thing I have noticed about limited editions is that I have to be disciplined about recording where each one went, how many I have available, etc. and I do this in a simple manual catalogue. I use an off-the-shelf order book when I make a sale, and use this to periodically bring my inventory up to date. It is easy to review my sales from this system, and I can reorder when my stocks become low. I do not have to carry a large inventory orhave the whole run printed at once as in days of old. I get what I need when I need them. I developed a certificate of authenticity, which I attach to each print I sell.
Did you have any difficulties in the printing process?
Yes. It was my printer’s first time for this and we learned a lot together. They were very helpful indeed, and although mistakes were made, we worked on acceptable solutions. It was a joint effort. I am quite picky about these things having worked previously in corporate communications, so I knew what was possible, and would not accept anything less. I am delighted with the results.
Do you plan to produce more art prints in the future?
Yes. If someone sees one of my paintings that has not been printed yet, I would be willing to consider printing it. And when I sell a piece which I think would work for art prints, I can have it printed before delivery. In that way, the original will finance the art prints, to generate an income long after the original has gone!
About the Author: Denise Macgregor is an artist who produces both paintings and prints. Her website is at www.denisemacgregor.com.